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APRC Tidbits
Current Issue: April 30, 2008
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In this Issue...
Truck Writers Honor Pennington
NHTSA Responds to HDMA Request With Expected Publish Date on Stopping Distance Final Rule
Reid Looks to Move Forward on 'Extenders' Measure
Google Is Giving Added Weight to Audio/Video, Images and News
MEMA Members Asked to Take Action on Pension Relief Legislation
A Web Shift in the Way Advertisers Seek Clicks
Creative Spots, Courtesy of a Stalled Economy
Continental Restructures with Auto and Rubber Units
Republicans Block Provision to Alter Strategic Oil Reserve Mix
Mark Phelan, Detroit Free Press Commentary: Chrysler Could Have Seen This Flap Coming
Driving a Bargain in New York
New EPA Guide to Help Businesses Confront Climate Challenge
Deal Would Allow State Oversight of Chemicals in California
Asia Lifts Volvo Truck Sales
California Presents First Bond 1B Check to Retrofit Dirty Diesel Truck Engines,
CARB Seeks Regulatory Remedy for Under-Inflated Tires; Public Workshop Planned Oct. 8
Past 3 issues
Prior Issue Date:
March 18, 2008
Automotive PR Awards: Submit Your Entry Now!
FTC Reviews Rules to Keep Advertisers True 'Green'
GM, Top Marketers to Share Research
ArvinMeritor Talks About HD Commercial Vehicle Industry Tren
Honda Ad Agency Creates Unit for Acura
China’s World Trade Surplus Narrows for First Time in Three Years
Google Says Well Positioned for Economic Downturn
Globalization of the HD Replacement Parts Industry
Ford Displays a Wreck to Score Safety Points
Suppliers: Restraints Must Play Big Role in Small Cars
Prior Issue Date:
February 26, 2008
APRC "Excellence in PR" Awards Entry Deadline Extended
Bendix CVS Manager Co-chairs Brand Protection Council
Automakers Steer More Ads from TV
Old Media Takes Aim at Web Goliaths
Microsoft to Test New Measure of Web Ads
Hummer Shifts Ad Strategy
Ford's Hispanic Ad Campaign Takes It to the Mat
Hybrids get the Green Light at Hybrid Truck & Alternative Fuels Summit
Hybrids get the Green Light at Hybrid Truck & Alternative Fuels Summit
Prior Issue Date:
October 16, 2007
Marketing Maelstrom: Why an Exodus?
International Monetary Fund Sees Problems in China's Currency Manipulation
Total U.S. Ad Spending Eased in First Half
Automakers Ask Judge to Toss Emissions Standards
Steve McKee, BusinessWeek Commentary: Building a Better Brand
Farley's Job: Revamp Ford Marketing
GM Ads Will Emphasize Green Technology
Valet Parkers Discuss Volvo Owners in Ad Campaign
Taurus Flop Turns Spotlight on Need for New Marketing Strategies
Google Pitches YouTube Overlay Ads
Autoliv Buys Out Chinese Changchun JV
HDMA Events
Automechanika, Frankfurt am Main
September 14, 2010 - September 19, 2010
MEMA Brand Protection Council
September 30, 2010
Automechanika Argentina
November 3, 2010 - November 6, 2010
MEMA Government Affairs Committee Meeting - MEMBERS ONLY EVENT
December 8, 2010
Heavy Duty Dialogue
January 17, 2011
Heavy Duty Aftermarket Week
January 17, 2011 - January 20, 2011
MEMA Legislative Summit
March 1, 2011 - March 3, 2011
HDMA Breakfast & Briefing at MATS
April 1, 2011 - April 1, 2001
Commercial Vehicle Outlook Conference
August 24, 2011 - August 25, 2011
HDMA
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P: 919-549-4800 , F: 919-549-4824, E:
info@hdma.org
HDMA is a market segment association of the
Motor & Equipment Manufacturers Association (MEMA).
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