Advertising your product – whether online or in print – is an integral part of any marketing program. But it carries some important legal ramifications which need to be considered before investing vital marketing funds.
“Advertising Pitfalls and Rules: Legally Speaking” from the AASA Marketing Executives Council (MEC) gives an overview of these important advertising pitfalls and rules:
Who is Regulating?
Red Flag Statements
Advertising “OE” Quality
Challenging Your Competitors
For more information about the AASA MEC, contact Jack Cameron at 919-406-8856 or jcameron@mema.org.
Special Report: Intellectual Property: Protecting Valuable Assets in a Global Market, Third Edition
The MEMA Brand Protection Council has updated its Special Report, “Intellectual Property: Protecting Valuable Assets in a Global Market.” The fourth edition of the report examines intellectual property rights, one of manufacturers’ most valuable assets. Intellectual property rights (IPR) violations can come in a variety of forms including counterfeiting, trademark infringement, gray market, diversion, country of origin or non-compliant parts.
Updates in the fourth edition of the BPC Special Report include:
Details about the PRO-IP Act of 2008
New global counterfeiting statistics from the International Chamber of Commerce
Expansion of trade show activities
Guidelines to protect intellectual property
For more information about the MEMA Brand Protection Council (BPC), contact Jack Cameron at 919-406-8856 or jcameron@mema.org.
The 2009 HDMA Global Commercial Vehicle Report
The 2009 HDMA Global Commercial Vehicle Report details the trending and populations of the NAFTA and Global heavy duty vehicle populations and is a vital and innovative data source with up-to-date information that will allow you to effectively plan marketing campaigns, determine new product research and development, to make sound purchasing and distribution decisions, as well as assisting in new market evaluations.
The 2009 HDMA Global Commercial Vehicle Report includes:
Emerging global commercial vehicle market sections on India, Brazil, Russia and China and others.
North American Commercial Vehicle Industry, including Transportation, Truck Sales, Vehicle Population and Commercial Trailers
HDMA’s biennial Heavy Duty Truck Maintenance in the USA survey/study of Truck Owner practices and preferences
The 2009 HDMA HD Distributor Survey on the Aftermarket
A Global Data Section, including Global Goods Transport, Global Transport Systems, World Vehicle Sales and the World Vehicle Population
Other expanded sections include environment and energy related data
Global vehicle and highway transportation reports
Global truck exports data.
Heavy Duty Universe Estimates
Economic Overview
HDMA members who did not attend Heavy Duty Dialogue’09 receive two CD copies of the 2009 HDMA Global Commercial Vehicle Report.. Additional copies can be ordered on-line or by order form or the member price of $99.95.
Non-members of HDMA can purchase the 2009 HDMA Global Commercial Vehicle Report by fax for $695.00 with an order form click here to download pdf order form.
Understanding the Flow of Counterfeit and Gray Market Goods though the U.S. Automotive and Commercial Vehicle Parts Marketplace
The Brand Protection Council of MEMA has produced this Special Report to demonstrate how these counterfeit parts enter the U.S. motive vehicle parts market supply chain.
This guide is designed for use by law enforcement agencies, government agencies involved with the entry of goods and products through the U.S. ports, and anyone with an interest in the U.S. motor vehicle parts marketplace.
To download a PDF copy of the Special Report, click here.
Special Report: What Are Your Products Doing Online?
This Special Report, "What Are Your Products Doing Online? A Guide to Internet Brand Violations for Parts Suppliers and Distributors," is from the MEMA Information Services Council and the MEMA Brand Protection Council.
The Special Report addresses risks suppliers and distributors face from counterfeiting and intellectual property rights violations when marketing their products online.
A free copy can be downloaded by clicking here. A print quality electronic file (PDF) is available by request from AASA, publications@mema.org.
Special Report: Recent Scams Prey Upon Your Corporate Goodwill
Theft of your intellectual property may not be limited to counterfeit goods. A recent string of fraudulent e-mail and mail scams have revealed a new concern for business entities – corporate identity theft.
This report, "Recent Scams Prey Upon Your Corporate Goodwill," details how companies can safeguard against fraud and describes what to do if your company is hit by corporate identity scammers.
Importing into the United States: A Guide for Commercial Importers
This edition of Importing into the United States by the U.S. Customs and Border Patrol contains material pursuant to the Trade Act of 2002 and the Customs Modernization Act (Title VI of the North American Free Trade Agreement Implementation Act), commonly referred to as the Mod Act.
The Customs Modernization Act (Title VI of the North American Free Trade Agreement Implementation Act [P.L. 103 182, 107 Stat. 2057]) became effective December 8, 1993. Its provisions have fundamentally altered the relationship between importers and CBP by shifting to the importer, the legal responsibility for declaring the value, classification, and rate of duty applicable to entered merchandise.
Visit the CBP Web site (www.cbp.gov) for the latest information on specific laws, regulations or procedures that may affect your import transactions.
To download the PDF of "Importing into the United States", click here.
Marking of Country of Origin on U.S. Imports: Acceptable Terminology and Methods for Marking
This brochure produced by the U.S. Customs and Border Patrol is strictly about marking of country of origin on U.S. imports and is for general information purposes only. Reliance solely on this general information may not be considered reasonable care.
Recognizing that many complicated factors may be involved in origin issues (raw materials are from one country while the product is assembled in another), an importer may wish to obtain a binding ruling from U.S. Customs and Border Protection. For more information please see determining the correct Country of Origin to use under the Customs Regulations, 19 CFR Part 177.
Please be aware that in addition to this information, certain products are subject to additional labeling requirements. For example, clothing must have labels indicating fabric content and washing instructions. Other products with special labeling requirements include tobacco (the Surgeon General’s Warning Statement), food and pharmaceuticals, and automobiles.
Visit the CBP Web site (www.cbp.gov) for the latest information on specific laws, regulations or procedures that may affect your import transactions.
Special Report: Protection of Part Numbers and Electronic Catalogs in the Automotive Industry
This article examines various strategies that members of MEMA may employ to protect the words, symbols or numbers used to identify the source of the parts they manufacture and sell and electronic catalogs, including but not limited to lists of Part Numbers, vendors and suppliers.
Internal Data Management: Critical Program for the Aftermarket Supplier
Automotive aftermarket suppliers manage more types of data than other manufacturing industries due to the added complexities of automotive applications. This paper, "Internal Data Management: Critical Program for the Aftermarket Supplier," depicts the impetus for and benefits of implementing a program to manage critical data across a manufacturer's operations.
This Special Report was developed for the members of the MEMA Information Services Council, which is an organization of information technology, information service and e-commerce executives from automotive aftermarket and heavy duty parts suppliers.
A free copy can be downloaded by clicking the "View" link at right.
Special Report: “Direct Importing: Do the Risks Outweigh the Reward?”
To meet the challenge of the increase in direct importing by some warehouse distributors and retailers and the growing concern on product safety of imported products, AASA has published a Special Report: “Direct Importing: Do the Risks Outweigh the Reward?”
This Special Report is designed to be used by AASA members to educate their customers on the costs and risks associated with direct importing.
A free copy can be downloaded by clicking the “View” link below. A print quality electronic file (PDF) is available by request from Wayne Fulford of AASA, publications@mema.org.
2007 Heavy Duty Truck Maintenance in the USA
The 2007 Heavy Duty Truck Maintenance in the USA, the Heavy Duty Manufacturers Association’s annual research study, is now available. The study is designed to be a reliable tool for trend analysis regarding heavy duty truck user repair factors, heavy duty truck use, changes in buying patterns and service work performance. Discounts are available for orders of five or more.
To order Heavy Duty Truck Maintenance in the USA, please click here.
Automotive Aftermarket RFID White Paper
Radio Frequency Identification (RFID) technology uses small tags to track the location and history of items that carry small tags.
RFID is now being looked at by the automotive aftermarket in hopes that it will help the industry with issues like excess inventory, shrinkage and counterfeiting. RFID is different than bar codes in that “line-of-sight” is not required for readers to detect the information contained on small tags. RFID also offers the potential for greater amounts of information and allows for better tracking of products throughout a facility and a supply chain. This paper defines RFID, its benefits and challenges, and the current and potential future use of the technology in the aftermarket.
