7:15am: Doors open for sponsors and reserved seating
7:30am: Doors open for general seating
8:00am: Opening comments by Tim Kraus, President and COO, HDMA; 2010 HDMA Chairman Denny Michels
8:15am: Keynote Address - Martin Daum, CEO, Daimler Trucks NA LLC
8:45am: Moderated Q & A
9:30am: Breakfast ends

Breakfast & Briefing has sold out for the past 12 years, making it one of the most popular events during show week – the place to see and be seen at MATS!

Sponsorship and ticket information is available by calling 919-406-8823.
Click here for details.