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Event Detail
 
Innovative Product Development:
Value for the Customer, Profit for the Enterprise
Begins April 16, 2007 at 8:00 AM
Ends    April 16, 2007 at 12:30 PM

COBO Center
Detroit, MI

 
For more information contact:
John Chalifoux
248.952.6401 ext. 233
E-mail John

Agenda

7:30 - 8 a.m. Registration and Breakfast
8 - 8:10 a.m. Welcome and Introduction
Neil De Koker, President and CEO, OESA
8:10 - 8:25 a.m. Technology and Innovation in the Supplier Industry
Peter Schmitt, Vice President, Marketing and Communicatoins Americas, Dassault Systemes
8:25 - 9 a.m. Adapting to Tomorrow's Vehicle Development Framework
Michael Robinet, Vice President, Global Forecast Services, CSM Worldwide
9 - 9:35 a.m. Building Blocks of Effective Product Development
Laurie Harbour-Felax, President, Harbour-Felax Group
9:35 - 10:15 a.m. "Global Product Development: Innovation Never Sleeps"
OESA and PRTM Study Results -- Presentation and Discussion
Robert Chwalik, Principal, PRTM Management Consultants
Andreas Mai, Principal, PRTM Management Consultants
10:15 - 10:30 a.m. Networking Break
10:30 - 10:50 a.m. PD Case Study -- Supplier
Andy Yu, Vice President, Engineering, BorgWarner TorqTransfer Systems
10:50 - 11:10 a.m. PD Case Study -- Supplier
Scott Dahl, Director of Marketing and Product Planning, Robert Bosch Corporation
11:10 - 11:30 a.m. PD Case Study -- OEM
Abe Vadhavkar, New Model Platforms Manager and GPDS Integration Leader, Vehicle Operations, Stamping Engineering, Ford Motor Company
11:30 - 12 p.m. Panel Discussion -- Question and Answer
Moderator: Neil De Koker, President  and CEO, OESA
Robert Chwalik
, Principal, PRTM Management Consultants
Scott Dahl, Director of Marketing and Product Planning, Robert Bosch Corporation
Andreas Mai, Principal, PRTM Management Consultants
Abe Vadhavkar, New Model Platforms Manager and GPDS Integration Leader, Vehicle Operations, Stamping Engineering, Ford Motor Company
Andy Yu, Vice President, Engineering, BorgWarner TorqTransfer Systems
12 - 12:30 p.m. OEM Keynote Address
James E. Queen, Group Vice President, Global Engineering, General Motors Corporation
12:30 p.m.

Closing Remarks and Adjournment
Neil De Koker, President  and CEO, OESA

OESA presents “Innovative Product Development: Value for the Customer, Profit for the Enterprise,” Monday, April 16, 2007, during SAE 2007 World Congress at COBO Center in Detroit. The conference will examine automotive industry trends and emerging best practices in product development and innovation:

  • Strategy, organization, tools and metrics
  • Global product development
  • Best practices
  • Case studies

James E. Queen, group vice president, global engineering, General Motors Corporation, will present the keynote address discussing the General Motors global product development strategy and implications for suppliers.  Queen, responsible for GM vehicle engineering worldwide, has a unique perspective as GM pursues global opportunities in emerging markets.

Peter Schmitt, vice president, marketing and communications Americas, Dassault Systemes, will open the session sharing ideas on technology and innovation in the supplier industry.

Automotive suppliers are challenged to meet the product development needs of OEM and supplier customers. In fact, tomorrow’s successful suppliers need to support a global production footprint and a global product development framework. Learn about adapting to tomorrow’s vehicle development framework from Michael Robinet, vice president, global forecast services, CSM Worldwide, Inc. Robinet will discuss two distinct product development philosophies: global hub and global grid concepts, such as the Toyota Motor Company MC platform and General Motors Corporation Zeta platform, respectively.

Laurie Harbour-Felax, president, Harbour-Felax Group, will focus on the fundamental building blocks of effective product development. Harbour-Felax will utilize industry data and best practice examples to illustrate enablers of effective product development and demonstrate how PD affects other functional areas of the business.

Robert Chwalik and Andreas Mai, principals, PRTM Management Consultants, will share: “Global Product Development -- Innovation Never Sleeps.” The study, based on a survey and interviews of supplier and OEM executives, examines product development challenges and opportunities created by globalization. The scope of the study includes OEM trends and tier strategies in emerging markets. Study results will provide suppliers with practical information to accelerate product development and innovation by aligning resources with customer needs and regional opportunities.

A supplier and OEM panel will share case studies providing insight on effective product development strategy, organization and industry best practices. The panel includes:

  • Scott Dahl, Director of Marketing and Product Planning, Robert Bosch Corporation
  • Andy Yu, Vice President, Engineering, BorgWarner Inc.
  • Abe Vadhavkar, New Model Platforms Manager and GPDS Integration Leader, Vehicle Operations, Stamping Engineering, Ford Motor Company

Supplier and vehicle manufacturer company executives interested in product development and innovation should attend. OESA will forward registrants a confirmation including a link to complete demographic information to receive a complimentary pass to visit the SAE World Congress exhibit floor.  For registration assistance, contact Keiyania Mann at kmann@oesa.org or 248.952.6401 ext. 236.

Registration Fees:
OESA and SAE members registered on or before April 9, 1007:  $225
OESA and SAE members registered after April 9, 2007:  $275
OESA non-members registered on or before April 9, 2007:  $325
OESA non-members registered after April 9, 2007:  $375


Presentations
TorqTransfer Systems Global Product Development
Andy Yu | Vice President, Engineering | BorgWarner TorqTransfer Systems
Adapting to Tomorrow's Vehicle Development Framework
Michael Robinet | Vice President, Global Vehicle Forecasts | CSM Worldwide
Building Blocks to Effective Product Development
Laurie Harbour-Felax | President | Harbour-Felax Group
Innovation Never Sleeps –Insights Into Global Product Development
Robert Chwalik | Principal | PRTM
Avoiding the Squeaky Wheel Phenomenon During Global Product Development
Scott Dahl | Director of Marketing & Product Planning | Robert Bosch, LLC
Applying Value Stream Mapping to Lean Product Development
Abe Vadhavkar | Manager, Body Exterior and Sheet Metal Engineering | Ford Motor Company

Sponsor
Dassault Systemes

 

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